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IPK II
UNIVERGE NEAX 2000 IPS
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| Digital Signage Control |
You could call it a sign of the times with eye-catching multimedia displays that
integrate, schedule and manage video, stills, TV and cable feeds, sound and
data.
You'll find them in hospitals and doctors offices, in the lobbies of movie
theaters and hotels, in retail and recreation environments, in
transportation terminals, in schools and on college campuses.
Digital signage is replacing the inflexible, expensive printed signage.
Its a growing market that is increasing 50 percent every year.
Accounting for digital signages popularity is its ability to deliver
advertising messages that cut through media clutter. People remember
seeing them.
The highly reputable media research service Arbitron, Inc. conducted a study
at a Simon Mall (Roosevelt Field) on the effectiveness of digital signage's
ability to deliver visual impact and memorability. The study revealed that
people have a significantly higher recall of ads seen on digital signage
than of the same ads seen on television.
The study found:
- People remember them. Half of the consumers in the Roosevelt Field Mall
spontaneously mentioned the video screens when asked about recent changes
made to the mall.
- People prefer them. Four out of 10 shoppers would prefer to visit a
mall with video screens.
- People recall seeing advertised products. Nearly half of all
shoppers could name at least one brand they saw advertised on the
video screens that day without any prompting.
- People remember product ads better than they do television
commercials. More consumers recall seeing products (diet soda and
a jewelry retailer) in commercials on the video screens in the mall
than during the television show they just watched.
NEC Unified Solutions is ready with the market-leading line of BlueFire
video display controllers based on NECs unrivaled computer technologies.
Digital Signage Controllers
BlueFire VC400 Digital Signage Controller
A high-performance IP-addressable network device for controlling large LCDs,
plasma display panels (PDPs), projectors and other digital displays. Supports
a wide range of vendors display devices with multiple resolutions.
BlueFire VC251 Digital Signage Controller
This compact but powerful display controller slips into the function slot in
back of Panasonic Pro Series PDPs. No PC layout problems and messy cables.
And NECs unrivaled computer technology is built in.
VC Digital Signage Controller
An IP-addressable network device for controlling large LCDs, Plasma Display
Panels (PDPs), projectors and other digital displays. It supports a wide
range of vendors' display devices with multiple resolutions.
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